Poster Deconstructions

Poster Deconstructions

• The background picture doesn't and use the conventional background which consists of iconic landmarks, instead they used a normal urban background which consists of cluttered buildings to give of a sense of an urban jungle.
• The use of the lower case 'i' in Kidulthood makes the typography seem as if it is written in a type of text language or slang, as it makes the title lose its seriousness and due to the nature of the film which follows a group of teenagers/young adults 
• The clothing used with the actors also conveys people from an urban drama as they are wearing clothes such as baggy jeans and hoodies, this makes them fit in with the environment around them
• The weapon being carried by the character on the right also gives off a sense of danger as the weapon is a baseball bat therefore there is only one use for it and that is violence.

• The graffiti in the background saying 'stand your ground' makes the background seem more urban due to the scruffy typography of the graffiti, also the message that stand your ground gives out makes these people to be criminals
• The word 'hooligans' is the focus of the text as it is the largest word in the title, immediately you know that these men in the background are what you class as hooligans.
• This poster is effective as it allows you to establish a hierarchy due to the character proxemics, the distances from the front of the poster makes you imagine who is going to be more important within this film and due to the fact that there are different men who are different distances from the front you immediately associate the men at the back as being the least important or even the enemies
• The bleak dark green colour scheme of the poster sort of resembles dimly light areas, as if they are standing in an isolated building or alleyway, making them out to seem as if they are constantly in places of little class.

• Shank is a very good urban drama poster due to many different components on the overall poster.
• The text at the top of the poster which states '2015, the gangs have taken over' immediately makes you associate the film with gangs which makes it easier for the viewers.
• In the title there is what appears to be a silhouette of a man wielding a knife in the 'A' in shank, this is highly effective as it is a subtle change however associates more parts of the poster around gang related violence
• The group at the front appear to be running towards the front of the poster, by using a variety of characters from different nationalities etc. they don't appear to be a gang as such, however, are still a group. As well as the fact that behind them you see what appears to be a very large gang, so you get the indication that they are running away from this gang in the background
• The use of dog was a good choice as they used a staffordshire bull terrier which is stereotypically a violent dog, this works a lot better than a boxer or a labrador.