Throughout the trailer there is a countdown which is played in which a different shot is shown as the numbers count down. This links in with the film being called '4, 3, 2,1' as that is a countdown in itself.
By changing the shot at every countdown it allows the audience to see new characters and parts of the film meaning the see more shots and parts of the film than most other trailers.
At 0.35 we see the full title of the film for the first time. The typography takes up the whole shot so the audience are totally aware of the films name. It is also subverts the idea of the colour blue being a calming colour especially after the fast pace shots that were shown before it.
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