Evaluation Question 2 - Seyi

2. How effective is the combination of your main product and ancillary texts?

Colour Scheme

The  colour scheme is mainly constant within our poster and website that we have created, due to the lack of text within our trailer the dark red isn’t used until the title appears right at the end of the trailer as we were creating an Urban Drama where the protagonist is in a lot of danger due to his involvement in drugs, we decided to use a strong dark red colour as the colour red can give off a strong sense of danger.

We avoided the red being bright as it would stick out too much in some of our media products as the backgrounds weren’t vibrant images, also, the darker shade of red makes the overall effect more menacing. This colour scheme was first incorporated within our poster, we used this dark red colour scheme for the main texts on our poster such as the title, the twitter and the website, the colour scheme is extremely effective for our poster as it is a brilliant shade of red that sticks out on the background, the rest of the text is white such as the billing block and the tagline, this ensures that you can differentiate between the importance of the text on the poster, so the text that we wish to stand out the most does exactly that.

The colour scheme within the website is also effective as the now the tagline is in the dark red colour, matching the title and the links for the home page, gallery etc, there was little text on the website as the only text needed would be the links, the title, the tagline and the reviews, so the significant text would be the title, the links and the tagline as this would allow our website to conform to our other media products as we have tried to make the colour red a stand out factor.

Layout

The layout of the poster highlights the fact that we created a character specific teaser trailer, even though it is an urban drama we made sure that we kept scenes with others to a minimum, this character specific factor has been brought over to our poster as we made sure that the protagonist was the only person pictured within the poster. We positioned him in front of a high rise block of flats and placed these block of flats in front of an image of the London skyline which was taken from an aerial angle, to give off the concrete jungle effect that we were trying to establish. The layer of images that we have put together gives an effective layout as it keeps the focus on the protagonist however, it shows the protagonists surroundings as well which is what has put the protagonist in his dire situation.

The previous pictures we took that we wanted to use for the main picture for our poster were never as effective as the chosen picture as they didn’t show an establishing shot with a significant object in the background as they only showed small items such as walls with graffiti on them or a bridge.

The layout of the website also uses an establishing shot

this time in the form of a time lapse, which is in the background and is continuously running as you are on the website. The same high rise block of flats is shown but it is shot from a different angle, allowing it to lie on the left of the screen with the protagonist in front of the block of flats, while the our teaser trailer lies in the space on the left, giving the viewer a clear space to watch the trailer without any objects distracting them or taking their attention away. At first we wished to incorporate a bridge into our image for the website and place the links onto the bridge, however there was no way we could use this idea as there was no way we could fit the bridge onto the screen while showing the protagonist on the webpage as he is a significant factor within the teaser trailer, therefore as a result we used the time lapse for the background of the website and used Photoshop to crop an image of the protagonist in front of the block of flats.